Email & Marketing

Where to put your join.store.fan link so it actually gets clicked

Nine placements that earn clicks — bio, footer, tutorial description, order page — and the two that only make people ignore you.

The store.fan teamSeptember 17, 20269 min read
Where to put your join.store.fan link so it actually gets clicked

Your referral link is probably in exactly one place: a post you made the week you joined, now forty posts down the feed. It got a handful of clicks in the first day and nothing since, and you have quietly concluded that your audience is not interested. They may well be. They simply cannot find it, because you put it somewhere that expires and never put it anywhere that stays.

Why most referral links go quiet

A link gets clicked when it arrives at the moment somebody wants it. That is the whole mechanism. Everything else — wording, urgency, how many times you post it — is a rounding error next to timing, and timing is not something you can schedule. It is something you can prepare for by leaving the link where the question tends to get asked.

The other reason links go quiet is that feeds are built to bury things. A post has a working life of about a day, and you cannot repost it every week without becoming the person who only talks about one thing. So the announcement approach forces a trade: either your link is invisible or you are tedious. Permanent placements avoid the trade entirely.

The honest difficulty is that permanent placements feel like doing nothing. There is no burst of clicks to point at, no satisfying afternoon of engagement, just a line in a footer that you will forget you wrote. That is precisely why most people skip them and keep posting instead. Your short link lives in the affiliate area of your dashboard; the affiliate programme page explains how the credit is tracked once someone follows it.

Announcements versus placements

The comparison worth drawing here is not between platforms; it is between two ways of using the same link. One is an event, the other is furniture.

Announcing the linkPlacing the link
Works for roughly a day, then scrolls awayWorks quietly for as long as the page exists
Reaches whoever happens to be online that afternoonReaches whoever arrives with the question, whenever that is
Needs repeating to keep working, which costs you goodwillNeeds writing once and checking occasionally
A long tracking URL that nobody can retypejoin.store.fan/yourcode, short enough to read out in a video
Sends everyone to the same page regardless of what they askedSends people to the page that answers their specific question, with ?ref= keeping the credit
Feels productive on the day, produces a flat monthFeels like nothing, produces a steady trickle

Nine placements that earn their keep

Work down this list in order. The first three take about ten minutes together and account for most of what you will ever get from the programme.

Where the link should live

0/9

And the two that only annoy people

  • Replying to unrelated posts with your link. It reads as spam because it is spam, and it teaches the people who see it to skip everything else you write.
  • Direct messages to people who did not ask. A cold message with a referral link converts almost nobody and permanently changes how that person reads your next message.

What a well-placed link looks like over a quarter

Take a creator who sells a course about freelancing. They add the link to their newsletter footer, their course resources page and the description of one tutorial video. That is the whole effort — one afternoon, never repeated. Over the following three months the newsletter goes out a dozen times, the course sells steadily, and the tutorial keeps getting found in search.

Nothing spikes. Some weeks nobody clicks. What changes is that clicks stop depending on whether they posted about it, and start depending on how many people are reading their work — which is a number they were already trying to grow for other reasons. That is the real argument for permanent placements: the link inherits your audience growth instead of competing with it for attention. It is also why the tutorial description is so often the strongest of the nine. The person watching has already imagined themselves doing the thing, and the honest next step is a page that shows them what the tool actually does.

Open a free store.fan page, claim your join link, and give it somewhere permanent to live.

Claim your link

The mistake most people make

They lead with the link instead of the work. The post says that they are an affiliate, that there is a programme, that people should sign up, and it asks the reader to care about something that has nothing to do with them. Nobody has ever wanted a referral link. What people want is the thing on the other side of it, which means the link should almost always arrive at the end of something useful rather than at the start of something promotional. Show the page you built, explain the decision you made about pricing, answer the question about how the money reaches you — and then put the link at the bottom, once, without a preamble. If someone wants to know more before they click, the FAQ does a better job of persuading than you will.

Yes. They continue to work alongside the newer join.store.fan/yourcode format, so anything you have already published, printed or embedded can be left exactly as it is.

Yes, and it is one of the better placements. Add it as a link card on your page; free accounts include unlimited link cards, so it does not take a slot away from anything you sell.

Yes, and it helps rather than hurts. A short, plain note that you earn a commission reads as confidence, and audiences tend to trust the recommendation more when the incentive is visible.

Small, well-matched audiences usually outperform large mismatched ones here, because commission follows twelve months of payments from people who stay. Ten readers who all sell something beat a thousand who do not.

Nine placements sounds like a project. It is an afternoon, and most of the value sits in the first three. Do those, ignore the two that annoy people, and then leave the whole thing alone for a quarter while it does its quiet work in the background.

Build the page you would want to show someone, then share it with your code attached.

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#affiliate-programme#referral-links#link-placement#audience#creator-income

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