Email & Marketing
Launches, newsletters, and campaigns that actually convert.
161 guides
Where to put your join.store.fan link so it actually gets clicked
Nine placements that earn clicks — bio, footer, tutorial description, order page — and the two that only make people ignore you.
The weekly digest: emailing members what they missed in the feed
Posts and replies pile up in the community feed. One short weekly email pulls quiet members back in without nagging the people already there.
What one referral is actually worth over twelve months of commission
Commission runs for each referral's first twelve months. How to work out what a single signup is worth, and why month one is the wrong place to judge it.
Plan the hour after your countdown hits zero, before you launch
What the page says, what the inbox gets, and what you do with the people who missed it by twenty minutes. Decide all three in advance.
The thank-you email that sells nothing, and why that is the point
People who tip are not buyers, and treating them as a segment to convert wastes them. Here is what to write to them instead.
Ten product types, one inbox: how to audit a year of your emails
Line a year of subject lines up against the ten things you can sell on one page. Most creators find they have been emailing about two of them.
The spreadsheet round trip: building customer segments by hand
Export your customer list on any plan, including Free, sort it where you actually think clearly, then bring the tidy version back with a CSV import.
The shipping update only you can send: a three-email pattern that works
store.fan never touches the parcel and generates no tracking, so the message saying it is on its way is yours to write. Here is the pattern.
The rolling 30 days: why your commission rate slips and how to hold it
Your band is recalculated on a moving window, so one strong month quietly fades. A steady referral habit is what actually holds a rung.
Remind your buyers that their private order page is still there
Every buyer gets a private order page they can return to at any time. One short reminder email removes most of the I have lost the file messages.
A referral card on your link-in-bio page, and where it should sit
Link cards are unlimited on every plan, including Free. One of them can quietly carry your referral code all year without crowding your own work.
Link to the pricing page, not just the homepage, and keep the credit
?ref= works across store.fan marketing pages. Send people to the page that answers their actual question and still get the credit for it.
How to write a recommendation email that does not read like an advert
A structure for telling your list about a tool you actually use: the problem, the switch, the caveat, then the link. In that order, for a reason.
Filling a quiet week with a booking-only code and a single email
Your calendar has gaps three weeks out. A narrow code and one well-aimed email fill them without touching the rate everybody else pays.
The code graveyard: a quarterly clean-up for old discount codes
Old codes leak into forums and browser extensions and quietly keep working. A short quarterly pass to retire the ones you no longer mean to honour.
Let per-product revenue choose the subject of this week's email
Views, buyers and revenue are reported for every product you sell. Read three columns in the right order and your next broadcast picks itself.
Marketing on the Free plan, when you do not have a send button
AI email, discount codes and countdowns are Pro features. Here is the honest list of what you can still do on Free, and how far it actually gets you.
Launching a physical product by email: what the sequence must say
Address fields, a flat delivery fee, and the fact that you pack the box. What a physical launch email has to cover that a digital one never does.
Write a house style note once and get better AI drafts forever
A one-page description of your voice, your reader and your rules, and how it changes every email you generate from then on.
Fourteen days: an email plan for testing Pro before it renews
Paid plans start with a 14-day free trial. Here is a day-by-day plan so you have genuinely used AI email, a code and a countdown before it ends.
5,000 emails a month: the maths at 400, 1,200 and 4,000 subscribers
Pro includes 5,000 AI marketing emails a month. Here is how many sends that buys at three list sizes, and where the spare ones should go.
From storefront to inbox: reusing Fanzy's product copy in emails
Fanzy drafts the words on your product page. Here is how to turn those lines into a broadcast without sending the same paragraph twice.
Five things to check in an AI email draft before you press send
Prices, dates, product names, links and claims: a five-minute verification pass that stops a fast draft turning into a correction email.
Evergreen offers with honest deadlines: countdowns that stay true
A repeating offer can still have a real deadline. How to run a countdown that is true every time, and the two setups that teach people to ignore you.
Explore other categories
Getting Started
151Claim your link, add your first product, and go live in an afternoon.
ExploreGrow Your Audience
200Turn followers into fans, and fans into a mailing list you own.
ExploreThe Art of Making Money
290Pricing, offers, and the psychology of getting paid for what you know.
ExploreProduct Playbooks
222Step-by-step builds for courses, coaching, downloads, and memberships.
ExplorePricing & Payouts
136Stripe, PayPal, fees, taxes, and getting your money without friction.
ExploreCreator Mindset
133Consistency, burnout, and the long game of building a creator business.
ExplorePro Tips & Features
170Get more out of Store.Fan — the features power sellers lean on.
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