Product Playbooks
Step-by-step builds for courses, coaching, downloads, and memberships.
222 guides
Workshop or webinar: what the word does to your price and your room
The same ninety minutes, two different sets of expectations. How the name changes who books, what they bring, and what you can charge.
Selling a season ticket to your webinar series instead of six seats
Six sessions bought once beats six separate decisions. How to price the series, handle the ones people miss, and keep the room full to the end.
Run a versioned download with a changelog your buyers can see
Replacing the file updates it for everyone who already bought. Use that properly and updates stop being a chore and start being a reason to buy.
You post it yourself, so how does the buyer get a tracking number?
store.fan never touches the parcel and prints no carrier labels. Here is the manual dispatch routine that still reads as professional from the buyer's side.
Should you add a tip product, and how to tell if your audience fits
Tips suit some audiences and quietly cheapen the page for others. How to tell which one you have, and where to put the card if you do.
How to sell course seats to a company without an enterprise system
One buyer, several learners, a purchase order and a VAT number. How to handle a team sale with order-form questions and a bulk code.
Selling STL files: print settings, licences and the update habit
Print settings, licence wording, supported and unsupported versions, and the update habit that turns one-time buyers into people who wait for your next model.
Why your slot is only held once the payment has actually cleared
Unpaid holds are how a calendar fills with people who never turn up. What happens between the click and a confirmed booking, and why the order matters.
A playbook for signed prints and limited runs you can actually pack
Edition sizes, numbering, personalisation requests and the packing that stops a print arriving bent, all decided before you take the first order.
Should you post abroad? A decision guide for very small shops
Customs forms, longer queues and one delivery fee that has to cover both. How to choose the countries you accept, and how to decline the rest politely.
Writing a returns policy for a shop run from your kitchen table
What to promise, what to refuse, and how to word it so that a return costs you the postage rather than an evening of argument.
What to do when your paid community has gone completely quiet
Silence is usually a format problem, not a member problem. Six things worth trying before you refund everyone and close the thing down.
The private order page, and why buyers keep coming back to it
Not an attachment that gets lost in a phone. What lives on the page, what you can change after the sale, and how to send buyers back to it.
Three pinned announcements that tell new members exactly what to do
Three pinned posts do the work of a welcome email, a rulebook and a map. What goes in each, and when to rewrite them.
Selling a printed thing and a file in the same order, without confusion
The download lands the second they pay and the parcel follows next week. Here is how to set that expectation so the wait never reads as a mistake.
What to do when a member wants to pause rather than cancel outright
Summer, surgery, money. How to handle a pause request when the only tidy answer available is cancel now and come back later.
The paid Q&A: the live product you can run with twenty people
No slides, no funnel, just questions collected at checkout. It is the lightest live product you can put on a storefront and still charge for.
Paid office hours: the easiest booking product a consultant can sell
Thirty minutes, one price, no proposal. How consultants turn scattered advice requests into a slot people can book, pay for and arrive prepared to.
What to post in a paid community during its first thirty days
A quiet first month is what kills new communities. A day-by-day plan of prompts, replies and announcements that gets members talking to each other.
A packing day routine for a one-person shop that posts its own orders
Batch the posting into one afternoon a week: read the order list, write the addresses, pack in sequence, and tell every buyer their parcel has gone.
The one-page checklist: the smallest digital product worth selling
It takes an evening to make and answers one question completely. How to choose the question, price it, and stop apologising for the page count.
Running a merch drop with a countdown that closes when you say it will
A dated drop pulls scattered orders into one packing session. How to plan the stock, run the countdown and close on time without a queue of exceptions.
A membership for a local class or club that meets in a real room
Yoga on Tuesdays, a running club, a choir. How to run the payment side online while the thing itself stays firmly offline.
Selling contract and invoice templates as a pack to freelancers
Contracts, scopes and invoice templates sold as one pack, plus the disclaimer wording and the file habit that keep you out of trouble.
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Getting Started
151Claim your link, add your first product, and go live in an afternoon.
ExploreGrow Your Audience
200Turn followers into fans, and fans into a mailing list you own.
ExploreThe Art of Making Money
290Pricing, offers, and the psychology of getting paid for what you know.
ExploreEmail & Marketing
161Launches, newsletters, and campaigns that actually convert.
ExplorePricing & Payouts
136Stripe, PayPal, fees, taxes, and getting your money without friction.
ExploreCreator Mindset
133Consistency, burnout, and the long game of building a creator business.
ExplorePro Tips & Features
170Get more out of Store.Fan — the features power sellers lean on.
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