Link to the pricing page, not just the homepage, and keep the credit

Someone replies to your newsletter asking whether they will be charged a cut of every sale. You send them your referral link. It opens the homepage, which is a well-made page about many things and not an answer to their question. They scroll, they skim, they close the tab, and the honest answer they were after was two clicks away the whole time. You did not lose them to a competitor. You lost them to a navigation problem you created.

The homepage is a summary, not an answer

A homepage exists to introduce something to a person who knows nothing about it. That is a genuinely difficult job and it involves saying a little about a lot. Anyone arriving with a specific question is therefore in the wrong place by definition: they need one thing explained properly, and a homepage is built to explain many things briefly.

The reflex to send everyone to the front door comes from banner advertising, where you had no idea who was clicking. You do know. You are usually replying to a message, answering a comment, or writing a paragraph in a newsletter about a specific problem. The question has already been asked out loud, which puts you in the rare position of being able to choose the landing page on purpose.

What makes this harder than it sounds is that it requires you to know the pages. Most affiliates have read the homepage and nothing else, so the homepage is all they can send. Twenty minutes spent actually reading the features overview, the pricing page and the FAQ is the entire preparation, and it is the step everybody skips.

One link for everything, or the right link each time

The mechanics are identical either way — the credit follows you across the marketing pages — so the only variable is whether the page you chose answers the question that prompted the click.

Matching the page to the question

This is a short lookup table you will memorise within a fortnight. Add ?ref=yourcode to whichever you choose, or use join.store.fan/yourcode when you need something short enough to say aloud.

1. 1"What does it cost?" or "Do they take a cut?" — send /pricing. It is the page that states the 0% platform fee position plainly, and it handles the objection before you have to.
2. 2"Can it do memberships?" or any other one-feature question — send the specific feature page rather than the overview, so the first screen is about the thing they asked about.
3. 3"What can it actually do?" — send /features, which is the right level of detail for someone still deciding whether to look properly.
4. 4"I already sell somewhere else" — send /migrate, because their real question is about the cost of moving rather than the merits of arriving.
5. 5"Is it right for someone like me?" — send the relevant landing page under /lp, which speaks to a particular kind of creator rather than to everybody.
6. 6Short practical questions about how something works — send /faq, which answers in a paragraph rather than a page.
7. 7"Where do I start?" — send /signup, because at that point further reading is procrastination and they have already decided.
8. 8Spoken mentions, videos and anywhere the link has to be typed by hand — use join.store.fan/yourcode instead of a long URL with parameters.

What this changes in practice

Imagine two months of the same conversations. In the first, every question gets the homepage. People arrive, look around, and a proportion of them work out the answer themselves. In the second, the pricing question gets the pricing page, the membership question gets the memberships page, and the person leaving another platform gets the migration page. The number of conversations is identical. The number of people who found what they were promised is not.

The effect is quiet and it compounds with everything else you do, because it does not require more traffic, more posts or more persuasion. It is simply the difference between handing somebody a map and handing them the address. Nobody can tell you how many of those conversations will end in a signup, and anyone who quotes you a figure is guessing. What you can control is whether the page they land on was chosen or accidental.

The mistake most people make

They send the deepest page too early. Having read this far, the temptation is to answer every question with a specific feature page, including questions from people who have never heard of the platform. That is the opposite error and just as costly: somebody who does not yet know what a storefront is does not need a page about course video hosting. The rule is to match the page to where the person actually stands, which is usually one step further back than you think. A useful test is to ask whether they used the product's own vocabulary in their question. If they did, send the specific page. If they described a problem in their own words instead, send them somewhere broader and let the page do the introducing.

None of this is an optimisation trick. It is politeness applied to hyperlinks: if somebody asks you a specific question, take them to the specific answer. The credit follows you either way, so you may as well choose the door that opens onto the thing they came for.