What to give an affiliate so they actually post
The gap between someone joining your program and someone promoting it is usually a blank page. Here is what closes it.
Somebody joins your program, copies their link, opens Instagram, and stops. Not because they changed their mind, but because now they have to write something, and writing something about someone else's product is oddly hard.
Most of the gap between sign-ups and active affiliates is this exact moment. It costs you an afternoon to remove it.
The five things worth preparing
- 1Three captions of different lengths — one line, one paragraph, one story. Written in first person so they can edit rather than compose.
- 2Four images they can post as-is: the product, a detail shot, a before/after if you have one, and something with a face in it.
- 3One honest sentence about who it's not for. This is the highest-converting thing in the pack, because it makes everything else believable.
- 4Which product to lead with. You know which one converts from cold traffic. They don't.
- 5What not to say. Claims you don't make, comparisons you don't want, the words that get you both in trouble.
Why the negative sentence matters
An affiliate's audience knows they're being sold to. The single fastest way to earn that audience's attention is to say who the product is wrong for — "if you already shoot manual, this will be too basic" — because nobody says that about something they don't believe in.
Give your affiliates permission to say it, and give them the exact wording. Most won't dare on their own.
Where to put it
Keep it somewhere boring and permanent: a shared document, a page on your site, an email you resend. What matters is that it arrives when they join, unprompted. An affiliate who has to ask for materials usually doesn't.
| What they get | What it prevents |
|---|---|
| Three captions | The blank page |
| Four images | A post that looks like a link dump |
| "Not for you if…" | Sounding like an ad |
| Which product to lead with | Promoting the hardest sale first |
| What not to say | A claim you have to walk back |
If you have footage, share raw clips rather than finished edits. Their audience knows their editing style; a polished asset from you looks like an ad.
Ask them to fix it, and treat it as a gap in your materials. Most inaccuracy is someone guessing at a detail you never gave them.
No. Three captions and four images beats a forty-page brand guide nobody opens.
Open a program, then spend one afternoon making it easy to promote.
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