The email that turns a happy customer into an affiliate

Your best affiliate recruitment happens about a week after someone finishes your product, while they still feel the thing they felt. Wait three months and you're a stranger asking a favour.

When to send it

Long enough that they've used the thing, short enough that they're still enthusiastic. For a course, that's usually a week or two in — not at completion, because plenty of people never complete. For a download, three or four days.

The one moment better than any of these is right after somebody says something nice to you unprompted. Reply to that message.

What to send

Three sentences. An acknowledgement, an offer, a link. No pitch deck, no earnings projection, no urgency.

What makes it work is that every clause is true and specific. It names the behaviour they already have. It states the number. It removes the admin objection before they raise it. And it gives them an exit, which is what stops it reading like a pitch.

Where the link goes

Your program page does the rest: the commission, the attribution window, your house rules, and every product with exactly what it earns. That last part is what converts — seeing "$17.70" beside a course they liked is more persuasive than any percentage in a sentence.

1. 1Segment: everyone who bought more than seven days ago and hasn't refunded.
2. 2Send from your own address, as a plain email, not a designed campaign.
3. 3One link, to your program page.
4. 4Follow up with nobody. If they wanted it, they clicked.

What good looks like

Out of forty buyers, perhaps six join and two ever post. That is a successful send. The two who post are worth more than the thirty-four who didn't, and you now know exactly who they are — which is the group worth giving a better rate to later.