How to choose which creators to promote
The rate is the least important thing on the page. Here are the five that predict whether you'll actually earn anything.
The instinct is to sort by commission and pick the top one. It's the wrong sort. A 40% rate on something your audience doesn't want pays exactly nothing, and a 15% rate on something they were already looking for can pay every month.
1. Would you recommend it without the link?
Start here, because everything else follows. If the honest answer is no, the commission won't fix it — your audience can tell, and you'll spend credibility you can't buy back at any rate.
2. Does the product page do its job?
You are sending people to somebody else's page and being paid on what happens there. Open it as a buyer. Is the price clear, is it obvious what you get, does it answer the objection you'd have? A great product behind a confusing page converts badly, and you carry that cost.
3. What does it actually pay per sale?
Not the headline percentage — the amount. Programme pages list every product with the real number beside it, because per-product rates mean a 30% programme can pay 12% on its most expensive item. Look at what the thing you'd actually recommend pays.
| What you see | What to check |
|---|---|
| "30% commission" | The per-product list — some may be lower |
| "45-day attribution" | Whether that suits how long buyers deliberate |
| "12 products" | Whether any of them fit your audience |
| A big follower count | Nothing. It doesn't predict your conversion |
4. Is the window long enough for the price?
A $15 impulse buy converts the same day, so a 14-day window is fine. A $300 course gets thought about, discussed and budgeted for — if that programme's window is two weeks, you'll do the convincing and lose the credit.
5. Does the creator seem like they'll still be there?
You're investing your own audience's attention. A creator with a real storefront, several products and house rules that show thought is a safer bet than a single-product page that went up last week.
- 1Filter to the niche your audience actually cares about.
- 2Open two or three programme pages and read them as a buyer.
- 3Check the per-product payouts, not the headline rate.
- 4Join two. Promote each properly for a month.
- 5Keep the one that converts and drop the other.
Yes, and most will say yes. Promoting something you've used is both more honest and considerably more effective.
More than you can speak about credibly. For most people that's two or three at a time.
After you've sold something, usually. Before that, the answer is almost always no — and it's a reasonable no.
See every creator taking affiliates, with the rate and what each product pays.
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