⭐ Business & freelancing · Guide
Ask, Then Say Thank You
Getting honest reviews without pestering anyone.
Ask, Then Say Thank You
Getting honest reviews without pestering anyone.
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A4 · this is a layout preview in the “Sticker” design. When you generate, the studio writes every chapter in full, paints the cover and chapter art, and composes a downloadable A4 PDF with your name, bio and store link on it.
Most happy customers never leave a review because nobody asked them, and the ones who do are usually asked at the wrong moment. This guide covers when to ask, what to ask for, where to put the request, and how to answer what comes back, including the reviews you would rather not have read.
What's inside
- 1When To AskTiming the request to when the item has been used rather than delivered, and how that differs by product. After it you can set a sensible waiting period for each thing you sell.
- 2What To Ask ForAsking one specific question instead of requesting a review in general, and why that produces something the next buyer can use. After it your requests get sentences rather than star ratings alone.
- 3The Card In The BoxWhat to print on the insert card, where the link goes and what not to promise in exchange. After it every parcel carries a request without it feeling like a demand.
- 4Replying To What You GetAnswering good reviews briefly, answering middling ones properly, and dealing with an unfair one in public. After it your review page reads like a shop that is paying attention.
- 5Using Reviews Without Overusing ThemPlacing a quote on a listing, in an email and on a stall card, and keeping permission tidy. After it your best sentences work in more than one place.
A sample from chapter one
When to ask
Ask once the thing has been used, not once it has arrived. For something worn or eaten that might be two days; for a piece of furniture it might be a month. Asking on the day of delivery gets you a review of the packaging. Asking a fortnight later gets you a review of the product, which is what the next buyer is actually trying to find out about.
Send one message and then leave it alone. If nothing comes back, that is an answer in itself, and a second reminder tends to produce a short review rather than a good one. Keep a note of who you asked and when, so a regular customer is not asked again after every single order they place.
- Ask about two weeks after delivery for most items, and longer for anything used slowly.
- Ask one specific question, such as how it has held up in daily use.
- Link straight to the review form so nobody has to go looking for it.
- Never offer a discount in exchange for a review; most platforms forbid it and buyers notice.
Key takeaways
- A review written after use is worth more than one written on arrival.
- One ask is a request and the third is a nuisance.
- Reply to every review, including the three-star ones, in the same tone.
The studio writes every chapter from this outline, paints the art and hands you a PDF you can sell the same afternoon.
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