Product Playbooks

Sell Templates, Presets, and Ebooks on Autopilot

Upload your file once, share one link, and let every sale deliver itself — no inbox, no manual sending, no waiting.

The store.fan teamApril 14, 20266 min read
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▶ Open the video page

Remember the old routine. Someone buys your Lightroom presets or your budgeting spreadsheet through a payment link, and now it's on you: check the email that landed the payment, open your files app, attach the right zip, write "here you go, thanks so much!", hit send, and hope autocorrect didn't just email your ebook to the wrong Jamie. Do that at 11pm. Do it again at 6am when a sale comes in while you're asleep. Do it forty more times this month, and quietly start dreading the thing that's supposed to be making you money.

That whole routine is the actual product you're selling minus the part that ships it. And it's the part most creators never planned for when they made a template pack or wrote an ebook — they just wanted to sell the file, not become their own delivery department.

The one feature that changes everything: automatic delivery

Here's the entire mechanic. You upload your file — a Notion template, a preset pack, a PDF ebook, a zipped folder of assets, whatever it is — to a product on your storefront, set a price, and publish it. That's it. From that moment on, every single sale follows the same script without you touching it: a buyer lands on your page, pays with a card, Apple Pay, Google Pay, or PayPal, and the instant the payment clears they see a secure download link right there on the confirmation screen. A copy of that same link also goes to their inbox automatically, so even if they close the tab, the email is sitting there as backup. You never open your own email to send anything. You never manually attach a file. You could be asleep, on a flight, or just not looking at your phone, and a customer three time zones away still gets their ebook in seconds.

Setting it up takes less time than answering one DM

There's no course to take before you can do this. If you can attach a file to an email, you already have the only skill required. The honest time cost is closer to the length of a coffee break than a project.

From zero to a live download in a handful of steps

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The old way vs. the store.fan way

The old wayThe store.fan way
Hosting the fileGoogle Drive link, Dropbox folder, or a file glued to a payment emailUploaded once to your product — store.fan hosts and serves it
Delivering after paymentYou check for the payment notification, then manually send the fileDelivered instantly and automatically, on-screen and by email
Getting paidJuggling a separate payment processor, invoices, or a third-party cartStripe in one click or a PayPal email; Apple Pay and Google Pay just work
Selling more than one thingA different link for every product, scattered across your bio and highlightsOne link — store.fan/username — holds your whole shelf
Nights, weekends, time zonesYou're the delivery mechanism, so you're always technically on callThe storefront delivers whether you're awake, offline, or on vacation
Where your money landsSometimes stuck in a middleman wallet waiting on a payout scheduleGoes straight to your own Stripe or PayPal account — no store.fan wallet in between

Look at that middle row again: delivering after payment. That single row used to be a whole job. Now it's a row that says "automatic" and stays true at 2am on a Tuesday exactly the same as it does at 2pm on launch day.

It scales without you scaling

This is the part that quietly matters most: the effort to deliver your first sale and your ten-thousandth sale is identical — zero. A creator who posts one good template video and gets a wave of traffic doesn't need to hire anyone, build a support queue, or stay up late attaching files. The storefront doesn't get tired, doesn't fall behind, and doesn't need a night shift. You could sell one preset pack a week or a hundred a day and the delivery step looks exactly the same from your side: nothing. If you want to see what a storefront selling downloads actually looks like once it's live, a live example store shows the whole shelf-and-checkout experience end to end.

You built the file once. Let that be the only time you touch it.— store.fan team

Everything else you'd want is already sitting next to it

Because your ebook or preset pack lives on the same storefront as everything else you might sell, the tools around it come along for free rather than requiring a separate app. Want to run a discount code for launch week? Built in. Want to email everyone who's bought from you before about a new template drop? That's a broadcast to your customer list, no separate mailing tool required. Want your page to actually look like your brand, with a cover photo and a theme that matches your niche? The store designer handles that in minutes. None of it is required to start — you can start free and add these in as your shelf grows.

Yes — the free plan lets you open your store.fan and publish your first digital download without paying anything up front. Paid plans, including the Pro plan, remove platform fees on top of that; see pricing for the current details on each tier.

No. If you can upload a file and type a price, you can do this. There's no code, no separate hosting to configure, and no delivery software to learn — the upload step and the payment step are the whole job.

The buyer's payment clears, and they immediately see a secure download link on their screen. That same link is also emailed to them automatically as a backup, so they can grab the file right away or come back to it later — you don't do anything in between.

No wallet, no waiting on store.fan for a payout. Connect Stripe in one click or add a PayPal email, and payments go straight into your own account. Apple Pay and Google Pay are available automatically at checkout on top of that.

Yes — your one link, store.fan/username, is your whole storefront. Add as many templates, presets, or ebooks as you want as separate products, plus courses, coaching calls, or memberships if you branch out later. Check FAQ or more guides for ideas on building out a full product mix.

Upload your first template, preset, or ebook today and let your storefront handle delivery from here.

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#digital-downloads#templates#ebooks#automatic-delivery#passive-income

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