5,000 emails a month: the maths at 400, 1,200 and 4,000 subscribers
Pro includes 5,000 AI marketing emails a month. Here is how many sends that buys at three list sizes, and where the spare ones should go.
At the top of the Email page in your dashboard there is a line that says how many emails you have left this month. Most creators glance at it once, see a number in the thousands, and never think about it again until the middle of a launch week. That is a shame, because the number is a budget, and budgets are useful. Five thousand sends is either a comfortable year of monthly newsletters or a fortnight of careless launch traffic, entirely depending on how many people are on your list and how much thought goes into each send.
Why the number feels big and behaves small
The unit is a delivered email, not a campaign. Write one broadcast, send it to 900 people, and 900 comes off the total. That is obvious once stated and surprising in practice, because writing feels like the expensive part and it is the cheap part.
So the arithmetic is one line. Divide 5,000 by the number of people you would send to, and you have the number of full-list sends in your month. Four hundred subscribers gives you twelve. Twelve hundred gives you four. Four thousand gives you one, with a thousand left over. Nothing about that is a limitation of the tool; it is simply what a list costs to talk to.
The awkward truth is that the budget bites exactly when you want it least. A launch is three or four emails in a week, all to the same people, and at 1,200 subscribers that is your entire month. If a launch is coming, the honest plan is to send fewer emails in the fortnight before it, not to discover the problem on day three.
Buying sends versus having them
Most creators arrive at store.fan already paying a separate mailing tool that prices by subscriber count, which is a bill that grows precisely as your list gets more valuable. The comparison below is worth doing with your own numbers on the pricing page before you decide where email should live.
| A separate mailing tool | With store.fan |
|---|---|
| Priced per subscriber, so the bill rises as the list grows | 5,000 marketing emails a month included with Pro, whatever the list size |
| Your buyer data lives in one app, your sales in another | The customer list builds itself from every purchase, membership and free download |
| Segments need tags you have to remember to apply | Audience is a dropdown: everyone, all buyers, leads only, members only, or the buyers of one specific product |
| Sales attribution means exports and a spreadsheet | Per-product views, buyers and revenue sit in your analytics already |
| A platform fee on top, taken from what the email earns | 0% platform fee on every plan, with Stripe's own card fees still applying |
| Leaving means a messy export | Full CSV export of your customer list on every plan, including Free |
Working out your own budget in ten minutes
Do this at the start of the month, on paper, before you write anything. It takes about as long as one cup of coffee and it decides the whole month's rhythm.
The monthly allowance plan
0/6A list of 1,200, spent properly
Take a list of 1,200: 310 have bought at least once, 140 of those are members on monthly billing, and the rest arrived through a free download. Sent to everyone, four times, that is 4,800 and the month is gone. Now spend it differently. One newsletter to everyone in week one, 1,200. A launch email to all buyers in week two, 310. A follow-up to the buyers who did not click, still inside that segment, another 310. A members-only note about next month's session, 140. A last-day reminder to leads only, 890.
That is five sends, five reasons to open, and 2,850 spent. You have more than 2,000 left for the thing you have not thought of yet. The point is not that segmenting is thriftier, although it is. It is that a segmented month is a better month to be subscribed to, because nobody gets an email about a product they already own. Your per-product analytics tell you afterwards which of those five actually moved anything.
Build the list first: a free store.fan account gives you the storefront, unlimited link cards and a customer list that fills itself from every sale and free download.
Claim your linkThe mistake most people make
They treat the allowance as a target. Five thousand sends available, therefore five thousand sends used, and the calendar gets stuffed with emails written to fill a slot rather than to say something. Unsubscribes climb, opens fall, and the next real launch lands on a tired list. The number is a ceiling, not a quota. Plenty of creators do well on one considered email a fortnight and spend less than half of what they are given, which is a perfectly good outcome. If you would rather see how email marketing fits with the rest of the toolkit before committing, the features overview is the quicker read.
Once per recipient. A single broadcast to 900 people uses 900 of the 5,000.
No. Receipts and delivery emails are automatic on every plan, including Free. The allowance covers the marketing campaigns you compose yourself.
You can buy an extra credit pack to keep sending, or wait for the monthly reset. If you are topping up every month, it is usually a sign the calendar needs segmenting rather than more credits.
The included figure is 5,000 a month on Pro regardless of list size, which is why segmenting matters more the bigger your list gets.
Do the division once, write the ceiling on a card, and stick it where you plan the month. Most email problems are not writing problems. They are the result of nobody deciding, in advance, how much talking the month can hold.
Start on the free plan, keep your storefront and customer list forever, and add the email tools when the list is big enough to be worth the budget.
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