The Block Reorder Experiment: What Happened When We Moved One Section to the Top

Most creators treat their storefront like a piece of furniture: build it once, arrange it how it feels right, and never touch it again. But a storefront isn't furniture, it's a funnel — and funnels respond to sequencing the same way a sales page responds to headline order or an email responds to subject line changes. You don't need new products, new copy, or a new theme to move your conversion rate. Sometimes all it takes is picking up a block you already have on your store.fan page and moving it three inches higher on the screen. We ran this exact experiment across a handful of stores that had been static for months, and the results were consistent enough to turn into a repeatable monthly habit rather than a one-off tweak.

This isn't the same advice as "structure your above-the-fold"

If you've read our guide on structuring the top of your storefront, you already know the basics: cover photo, clear offer, obvious first product, don't bury the thing you sell. That's a one-time setup decision you make when you create your store and mostly leave alone. The block reorder experiment is a different muscle. It's not about getting the structure right once — it's about treating your existing blocks as movable pieces you re-test on a schedule, the way a marketer re-tests subject lines. You already have the note, the testimonials, the FAQ, the links block. The experiment is simply: what happens if the third thing becomes the first thing this month?

The experiment we ran

Using the store designer, we picked three stores that hadn't touched their block order in at least two months — a fitness coach selling a challenge plus 1:1 calls, a Notion template seller, and a course creator running a cohort. Each had a testimonials block sitting near the bottom of the page, below the product list and an FAQ section. In each case, we used the simple up-arrow controls in the block editor to move testimonials directly under the cover photo and note block, above the products, and left everything else — copy, pricing, images — completely untouched.

We tracked checkout starts (people who tapped into a product and reached the buy screen) for the two weeks before the move and the two weeks after. This isn't a scientific split-test with a control group — it's the kind of before/after read any solo creator can run themselves without extra tools, which is exactly the point. You don't need a data science team to notice that checkout starts went from roughly 40 to 58 a week on the fitness coach's store, or that the Notion seller's click-through on their flagship template rose noticeably once three glowing reviews sat above it instead of below it.

The course creator's result is the most interesting one, because it wasn't testimonials that moved — it was the FAQ block. Their cohort course had a real objection problem (people weren't sure if it was live or recorded, and whether it included community access), and that FAQ block was answering exactly those questions. It just happened to be sitting under the fold where half of visitors never scrolled to see it. Moving it up didn't change a single word of copy. It just made sure more people actually read the answer before they bounced.

How to run your own version this month

You don't need a hypothesis-and-control-group setup. You need a spreadsheet with three columns and a habit. Here's the sequence we'd recommend for your first pass.

1. 1Open your store designer and screenshot your current block order — you'll want a record to revert to
2. 2Pick one number to watch: checkout starts, clicks into your top product, or email signups from a lead magnet block
3. 3Note that number for the past two weeks (your dashboard sales and customer data give you this)
4. 4Pick ONE block to move — testimonials, FAQ, or a note — and drag it higher using the up/down arrows in the editor
5. 5Leave everything else untouched: same copy, same price, same images, same theme
6. 6Wait two full weeks before judging anything — a few days of noise isn't a result
7. 7Compare the number, decide keep or revert, then pick the next block to test next month

Which blocks are worth testing first

Not every block is equally likely to move the needle when relocated. Based on what we saw across these tests and general storefront behavior, some blocks punch well above their weight when promoted, and others barely register.

We didn't change a single sentence. We just changed what a scrolling thumb sees in the first two seconds.— Notion template seller, after the reorder test

What not to do

Don't move more than one block at a time — if you shuffle three blocks in the same week and your numbers move, you'll have no idea which change caused it, and you'll have burned your test window learning nothing you can repeat. Don't judge results after two or three days; weekday and weekend traffic to a bio link behaves differently, and a real read needs at least a full two-week cycle on each side. And don't reorder blocks as a substitute for fixing a genuinely weak product page, price, or cover photo — sequencing amplifies what's already working, it doesn't fix something that's fundamentally not landing. If a product isn't selling at all, that's a pricing or positioning problem worth solving directly, not a reorder problem.

The bigger point: your storefront is a living page, not a landing page

It's tempting to set up your storefront once and consider the job done — pick a theme, write your bio, list your products, move on to making content. But the creators quietly compounding their revenue treat the storefront itself as a product they keep iterating on, the same way they'd iterate on a hook in a video. The block reorder experiment is the lowest-effort version of that discipline: no new writing, no new design, no new anything except order. If you haven't touched your block order since you built your page, that's free upside sitting on the table right now. Open your designer, pick one block, move it up, and check back in two weeks. If you haven't set up blocks like testimonials or FAQ at all yet, that's an even bigger opportunity — Pro plan stores get the full designer toolkit to build them out. And if you're still working off a plain link list instead of a real storefront, this whole experiment is a preview of what you're missing; browse the blog for more guides, or read the FAQ and contact support if you get stuck setting blocks up for the first time.