The store.fan Glossary: 30 Dashboard Terms Every New Creator Should Know
From "blocks" to "broadcast" to "custom fields," decode the dashboard vocabulary before you touch a single setting.
You logged in, the dashboard loaded, and now you're staring at words like blocks, campaigns, and custom fields wondering if you accidentally opened software built for a bigger team than "just me and my phone." That confusion costs creators real time — the average new user spends their first session clicking around instead of publishing a single product, because nobody handed them a dictionary first. So here's the dictionary. Thirty terms, plain English, no jargon-on-jargon definitions. Read this once before you open your store.fan, or keep it open in a second tab while you set things up, and every screen in the dashboard will make sense on sight instead of by trial and error.
The storefront itself
These are the words that describe the page your followers actually land on — the one linked from your Instagram, TikTok, or YouTube bio.
| Term | What it means |
|---|---|
| Storefront | Your public page at store.fan/username — the single link that replaces a whole website |
| Username / handle | The part of your URL after the slash; pick it deliberately, it goes on every business card and bio |
| Store designer | The dashboard section where you set your cover photo, avatar, theme, and arrange blocks |
| Cover photo | The large image behind your name at the top of your storefront — first thing a visitor sees |
| Theme | A pre-built color and font combination you can apply to your whole storefront in one click |
| Block | A single stackable section on your storefront — a product, a link, a text section, a social row |
| Buy box | The card a visitor sees for one product: title, price, image, and the button that starts checkout |
The most important concept here is the block. Unlike a traditional website with separate pages for "shop," "about," and "contact," your storefront is one scrolling page made of blocks you drag into order — a product block, then a free lead-magnet block, then a social-links block, and so on. Rearranging your storefront is just reordering blocks, not rebuilding a site. If you want to see all of this assembled and live rather than described, a live example store shows the blocks, theme, and buy boxes working together on a real page.
Products and delivery
This is the vocabulary for what you're actually selling and how it lands in a buyer's hands the moment they pay.
Product-related terms to know before you list your first item
0/8Money terms: payments, fees, and plans
This is the section that trips people up most, because the words sound financial but the mechanics are simple once you see them written down.
| Term | What it means |
|---|---|
| Stripe connection | Linking your own Stripe account so card payments route directly to you, one-click setup |
| PayPal email | An alternative payout method — just add the email, no separate account creation inside the dashboard |
| Apple Pay / Google Pay | Wallet checkout options that work automatically once Stripe is connected — nothing extra to configure |
| Platform fee | The cut store.fan takes on a sale; paid plans bring this down to 0%, unlike the free plan |
| Plan | Your subscription tier (free vs. Pro); check pricing for what unlocks at each level |
| Payout | Money moving from Stripe/PayPal into your bank — handled by Stripe or PayPal directly, not store.fan |
The single most common misunderstanding for brand-new creators: store.fan does not hold your money. There's no internal wallet to "withdraw" from. Every sale routes straight to the Stripe or PayPal account you connect, on their normal payout schedule. If a term on the money side still isn't clicking, the FAQ covers most of the specific "wait, where does my money actually go" questions in more detail than a glossary entry can.
Growth tools: campaigns, discounts, and the inbox
Once a storefront is live, this is the vocabulary for actually driving repeat sales instead of waiting for new traffic to trickle in.
- Campaign / broadcast — an email you send to your customer list, either a one-off announcement or a scheduled sequence
- Customer list — everyone who's bought from or opted into your storefront, auto-collected from checkouts and lead magnets
- Discount code — a code buyers enter at checkout for a percentage or fixed-amount reduction; it never applies itself
- Custom checkout field — an extra question you add to checkout (shirt size, Discord handle, shipping address) beyond name and email
- Inbox — the built-in place replies to your emails and buyer questions land, so you're not digging through personal email
- Google Analytics connection — a Pro-plan feature that pipes your storefront traffic into your own GA account for deeper reporting
A discount code that nobody knows exists converts nobody. The code has to travel — in the campaign email, in the caption, in the story sticker — or it just sits in the dashboard doing nothing.— store.fan team, on why discount codes need distribution, not just creation
How the terms connect: a typical sale, start to finish
Glossaries can feel abstract, so here's the same vocabulary as one sequence — the path an actual sale takes through the dashboard.
- 1A visitor taps your link and lands on your storefront, scrolling through your blocks
- 2They tap a buy box for a digital download and land on checkout
- 3They optionally enter a discount code and fill in any custom checkout fields you've added
- 4Payment runs through your connected Stripe account (or PayPal), including Apple Pay / Google Pay automatically
- 5The moment payment clears, a delivery link appears on-screen and lands in their inbox — that's fulfillment
- 6They're added to your customer list, ready for your next campaign
- 7If they reply to that campaign with a question, it lands in your inbox, not your personal email
You now know the vocabulary — the fastest way to make it click is to see it live in your own dashboard.
Start freeQuick-reference FAQ
store.fan storefronts don't use separate pages the way a traditional website does. Everything — products, links, text, socials — lives as a stacked block on your one scrolling storefront, arranged in the store designer.
No. A campaign (or broadcast) is an email you send to your customer list. A discount code is a checkout mechanic buyers type in to get a price reduction. You'll often put a discount code inside a campaign email, but they're two separate tools in the dashboard.
No — you need three: storefront, block, and delivery link. Everything else (campaigns, discount codes, custom fields, Google Analytics) is a growth layer you add after your first product is live and selling.
Whatever you ask at checkout — a size, a handle, a note — shows up attached to that order in your dashboard and customer list, so you have the context you need without a separate spreadsheet.
It's a focused inbox for replies tied to your storefront and campaigns, not a general email replacement. For anything it doesn't cover, or if a term in this glossary still isn't clicking, contact support directly.
Vocabulary is the boring part, and now it's out of the way. The dashboard stops being intimidating the moment the words stop being unfamiliar — "block" is just a section, "campaign" is just an email, "delivery link" is just the thing that replaces you manually attaching a file at midnight. None of it is complicated; it was just unnamed. If you want to keep building your fluency before you list anything, browse the blog for more guides on pricing, launches, and growth — but don't let reading become the whole plan. The fastest way to make every term in this glossary permanently obvious is to open your dashboard and watch a real block, a real buy box, and a real delivery link do their job on an actual sale.
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