The Art of Making MoneyJul 16, 2025
The Missing Rung: Why Nobody Climbs From Your $9 Product to Your $500 Offer
If your cheapest product and your priciest offer are the only two things you sell, you don't have a value ladder — you have a cliff.
If your cheapest product and your priciest offer are the only two things you sell, you don't have a value ladder — you have a cliff.