Speed
Forty seconds
of patience
A slow page is a lost sale, and most stores are slow because they're doing work at the moment somebody arrives. These pages are already built — they just have to be sent.
Built ahead of time
Storefronts are static, so nothing is assembled while the buyer waits.
Small by design
Only the fonts and images your page actually uses get downloaded.
Works on bad signal
Which is where most bio links get opened.
Storefront and product pages are statically generated and cached.
