The other side of discounting

A permanent sale is just a lower price

If the discount never ends, the discount is the price — and everything you sell at full price afterwards looks overpriced by comparison.

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A brass balance scale holding one stone

Make it end

A campaign with a real close date protects the full price.

Discount the entry, not the top

The starter product can carry the offer; the flagship doesn't have to.

Bundle instead of cutting

Adding value keeps the price and raises the order.

Watch what it did

Redemptions and revenue tell you whether it was worth it.

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