🧮 Setting your rate
What should you actually pay an affiliate?
There is no industry standard worth copying, only your own numbers. Work out what a sale is worth to you after Stripe's cut, then decide how much of that you'd trade for a sale you wouldn't have made.
20–30%
where most creators land
01
Start from margin, not from envy
Somebody else paying 40% tells you about their margin, not yours. A $12 download and a $400 cohort cannot carry the same percentage.
02
One rate per product where it matters
Set a rate on any individual product and it overrides the default for everyone — the product's economics win over any personal deal.
03
Raise it for the people who deliver
Give one affiliate a better rate once they've proved they can sell. It costs nothing to promise and everything to leave unrewarded.
Paid from the sale
the commission never sits with the creator
Refunds reverse it
in proportion, automatically
Free to join
on any plan, including free
The honest bit — A high rate does not create demand. If a product isn't selling to your own audience, paying strangers a bigger slice of nothing changes very little.