THE CREATOR PLAYBOOK
What should you charge? More than that.
Pricing digital products without guessing — anchors, tiers, and why cheap often sells worse.
Creators underprice out of fear and then blame the market. Here's the honest framework: price to the outcome, offer two tiers, and remember that a $9 product needs ten times the traffic of a $90 one to earn the same.
OUTCOME > EFFORT
Nobody pays for your hours
Buyers pay for the saved week, the passed exam, the first client. Price against the value delivered, not the afternoon it took to record.
What you could offer
Price the outcome
What's it worth to solve their problem?
Offer two tiers
Basic and complete — most pick complete.
Test in public
Raise it; watch what actually happens.
TIERS DO THE WORK
The second option sells the first
A $29 guide beside a $79 guide-plus-templates makes the $29 feel considered — and most buyers pick the bigger one anyway.
Everything's already built
One link, whole business
Products, bookings, email capture and community behind a single URL.
0% platform fee on paid plans
Flat subscription, no cut of your sales — the math stays yours.
AI where it helps
Fanzy writes e-books, drafts emails and plans products with you.
An audience you own
Free lead capture turns followers into a list no algorithm controls.
Sell your time too
Paid call slots with auto Google Meet links and upfront payment.
Runs from your pocket
The iOS app is the whole back office, cha-ching included.
HOW IT STARTS
Claim your link. Free, 60 seconds, no card.
Pick your first offer. Small and specific beats big and someday.
Tell your people. One honest post starts the loop.
Good questions
›What can I actually sell?
Digital downloads (guides, presets, templates), online courses, booked 1:1 calls, memberships and community access — mixed however you like on one page.
›What's free and what's paid?
The page, unlimited links and email capture are free forever. Selling needs Starter ($24/mo) or Pro ($49/mo) — 14-day free trial, 0% platform fee.
›How is this different from a link-in-bio tool?
A link page lists; a store sells. Checkout, delivery, receipts, CRM, email and community are built in — no extra subscriptions to glue together.
›Do I need an audience first?
It helps, but the store also builds one: every visitor can subscribe, and every buyer joins your list. Start where you are.
STORE.FAN/YOU IS STILL AVAILABLE
Claim it before someone else does
Free to start · no card needed · 0% platform fee (on paid plans) when you sell
store.fan/yourname — free in 60s
Claim it free