THE CREATOR PLAYBOOK
Course or membership? The honest comparison.
Which model fits your audience, your energy and your content rhythm — with no wrong answers.
Courses are finished products: build once, sell forever, but launch-dependent. Memberships are relationships: predictable income, but they need you monthly. Most creators should start with a course and add a membership once the audience asks.
FINISHED VS LIVING
Different shapes of work
A course is a building; a membership is a garden. One asks for a hard sprint, the other for steady weekly attention. Pick the one your life fits.
What you could offer
Course = built once
Effort upfront, sells forever.
Membership = ongoing
Predictable income, monthly effort.
Both together
Course sells; membership retains.
THE NATURAL SEQUENCE
Course first, membership second
Course buyers self-identify as your best students — the perfect first members. Build the product, then build the room.
Everything's already built
One link, whole business
Products, bookings, email capture and community behind a single URL.
0% platform fee on paid plans
Flat subscription, no cut of your sales — the math stays yours.
AI where it helps
Fanzy writes e-books, drafts emails and plans products with you.
An audience you own
Free lead capture turns followers into a list no algorithm controls.
Sell your time too
Paid call slots with auto Google Meet links and upfront payment.
Runs from your pocket
The iOS app is the whole back office, cha-ching included.
HOW IT STARTS
Claim your link. Free, 60 seconds, no card.
Pick your first offer. Small and specific beats big and someday.
Tell your people. One honest post starts the loop.
Good questions
›What can I actually sell?
Digital downloads (guides, presets, templates), online courses, booked 1:1 calls, memberships and community access — mixed however you like on one page.
›What's free and what's paid?
The page, unlimited links and email capture are free forever. Selling needs Starter ($24/mo) or Pro ($49/mo) — 14-day free trial, 0% platform fee.
›How is this different from a link-in-bio tool?
A link page lists; a store sells. Checkout, delivery, receipts, CRM, email and community are built in — no extra subscriptions to glue together.
›Do I need an audience first?
It helps, but the store also builds one: every visitor can subscribe, and every buyer joins your list. Start where you are.
STORE.FAN/YOU IS STILL AVAILABLE
Claim it before someone else does
Free to start · no card needed · 0% platform fee (on paid plans) when you sell
store.fan/yourname — free in 60s
Claim it free