THE CREATOR PLAYBOOK
One line of bio. Make it earn.
What to actually put in your Instagram bio link — and the page that converts it.
Instagram gives you one clickable line. A linkpage that just lists more links wastes it. Point it at a page that sells, captures emails and books calls — so every story tap has somewhere to go.
ONE CLICKABLE LINE
Spend it on commerce
Your bio link is the only unpaid conversion surface Instagram gives you. Point it at a page that can take money, not just forward traffic.
What you could offer
One destination
Not a menu of dead ends.
Buyable, not just clickable
Checkout on the same page.
Capture the rest
Non-buyers still leave an email.
STORY TO SALE
Shorten the distance
Every extra tap loses buyers. One link, one page, one checkout — that's the whole optimization, and it's free.
Everything's already built
One link, whole business
Products, bookings, email capture and community behind a single URL.
0% platform fee on paid plans
Flat subscription, no cut of your sales — the math stays yours.
AI where it helps
Fanzy writes e-books, drafts emails and plans products with you.
An audience you own
Free lead capture turns followers into a list no algorithm controls.
Sell your time too
Paid call slots with auto Google Meet links and upfront payment.
Runs from your pocket
The iOS app is the whole back office, cha-ching included.
HOW IT STARTS
Claim your link. Free, 60 seconds, no card.
Pick your first offer. Small and specific beats big and someday.
Tell your people. One honest post starts the loop.
Good questions
›What can I actually sell?
Digital downloads (guides, presets, templates), online courses, booked 1:1 calls, memberships and community access — mixed however you like on one page.
›What's free and what's paid?
The page, unlimited links and email capture are free forever. Selling needs Starter ($24/mo) or Pro ($49/mo) — 14-day free trial, 0% platform fee.
›How is this different from a link-in-bio tool?
A link page lists; a store sells. Checkout, delivery, receipts, CRM, email and community are built in — no extra subscriptions to glue together.
›Do I need an audience first?
It helps, but the store also builds one: every visitor can subscribe, and every buyer joins your list. Start where you are.
STORE.FAN/YOU IS STILL AVAILABLE
Claim it before someone else does
Free to start · no card needed · 0% platform fee (on paid plans) when you sell
store.fan/yourname — free in 60s
Claim it free