SMALL, REAL, REPEATABLE
Aim for one bill.
Not a fortune.
The realistic goal isn't quitting your job next month — it's a small, boring, repeating amount that covers something specific.
Ambitious targets are why most people quit in week three. A modest one — cover the phone bill, cover the groceries, cover the car payment — is achievable, measurable and strangely motivating. And unlike a big vague dream, it tells you exactly what to build and what to charge.
MONTH 1
Name the number
Look at one recurring bill and write down its amount. That's your target — it's small enough to reach and specific enough to plan for, which makes it far more useful than "more money."
- ✓A number you can picture
- ✓Work out the sales needed
- ✓Price accordingly
MONTH 2
Make the thing that reaches it
If the bill is $60 and your guide is $15, you need four sales a month. That's a genuinely small number — and it changes what you build and who you tell.
- ✓Fewer sales at a fair price
- ✓Free page, 14-day trial to sell
- ✓0% platform fee on paid plans
MONTH 3+
Repeat or grow — your call
Once one bill is covered, you know the mechanism works. Some people stop there quite happily; others add a second product and a second bill. Neither is wrong.
- ✓Add products when you want
- ✓Email your buyers about new ones
- ✓Cancel any time
Your first three steps
Pick the bill
Write down the amount.
Claim your page
Free, sixty seconds.
Build for that number
Small target, real plan.
Good questions
›Is this actually free to start?
Yes — your page at store.fan/yourname, unlimited link cards, 28 themes and email capture are free forever, with no card and no expiry. You only pay when you want to sell: Starter is $24/month, Pro $49/month, both with a 14-day free trial.
›Will I definitely make money?
Nobody can promise that, and anyone who does is selling you something. What we can promise is the mechanics: a page that takes payments, delivers files instantly and keeps 100% of the price on paid plans. Whether it sells depends on whether the thing you make is useful to someone — which is why we suggest starting small and specific.
›Do I need followers first?
It helps, but the store also builds an audience: every visitor can join your email list for free, and every buyer is added to your customer list. Plenty of people start by sharing with the group chats, forums and communities they're already part of.
›What can a beginner realistically sell?
A guide, a template, a checklist, a plan, a set of photos or presets, a recorded walkthrough — anything you can put in a file. If you've solved a problem that other people also have, the written-down version of that solution is a product.
›How do I get paid?
Through your own Stripe account. Buyers pay by card, Stripe deposits into your bank on its normal schedule, and we take 0% of the sale on paid plans — the subscription is our whole business model.
ONE BILL IS A REAL GOAL
Start with something you can measure
Claim your free page and pick the number.
Free to start · no card needed · 0% platform fee on paid plans
store.fan/yourname — free in 60s
Claim it free