PLAIN-LANGUAGE EXPLAINER
No jargon, no funnels, no blueprint. Just what these things are, what actually sells, and how the money reaches you.
SWIPE →
SWIPE 1
Guides, templates, planners, presets, photo packs, audio, recorded walkthroughs. If it can be a file and it solves something, it can be a product.
SWIPE 2
The buyer pays by card on your page; Stripe handles the card details; a secure download link appears immediately and is emailed as well. You do nothing in the moment.
SWIPE 3
Into your own Stripe account, then your bank on its normal schedule. We take 0% of your sales on paid plans — the flat subscription is how Store.Fan makes money instead.
A digital product is a file someone pays to download. That's the whole definition. The business around it is equally simple: make the file, put it on a page with a price, and let the page handle payment and delivery. Everything else you'll read about — funnels, automations, ads — is optional decoration on top of that loop.
File → page → payment → delivery.
See it for yourself.
Learning by shipping.
Yes — your page at store.fan/yourname, unlimited link cards, 28 themes and email capture are free forever, with no card and no expiry. You only pay when you want to sell: Starter is $24/month, Pro $49/month, both with a 14-day free trial.
Nobody can promise that, and anyone who does is selling you something. What we can promise is the mechanics: a page that takes payments, delivers files instantly and keeps 100% of the price on paid plans. Whether it sells depends on whether the thing you make is useful to someone — which is why we suggest starting small and specific.
It helps, but the store also builds an audience: every visitor can join your email list for free, and every buyer is added to your customer list. Plenty of people start by sharing with the group chats, forums and communities they're already part of.
A guide, a template, a checklist, a plan, a set of photos or presets, a recorded walkthrough — anything you can put in a file. If you've solved a problem that other people also have, the written-down version of that solution is a product.
Through your own Stripe account. Buyers pay by card, Stripe deposits into your bank on its normal schedule, and we take 0% of the sale on paid plans — the subscription is our whole business model.
IT'S GENUINELY THIS SIMPLE
The page is free — the rest you'll learn by doing.
Free to start · no card needed · 0% platform fee on paid plans
store.fan/yourname — free in 60s
Claim it free